We Care: Dairy Industries’ Response to COVID-19

Dairy Industries responded to the Covid-19 pandemic in Jamaica by rolling out our We Care plan for our consumers working on the frontline , caregivers and the elderlies in the community. Our plan was implemented to help them navigate the changing landscape and adjust to the new normal whilst observing social distancing guidelines. To reassure our consumers that we share their concerns, understand their challenges and care about their wellbeing, 350 Care packages were issued to charities, churches, homes, police, cashiers and packers , taxi operators and JUTC bus drivers who operate on routes within the community. The Care packages consisted of Tastee cheese, Anchor powdered milk, Tastee cheese spread, Good2Grow powdered shake mask, sanitizer and complimentary products provided by our baking partners.